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The issue of informed choice of equipment is an urgent problem for managers and organizers of the medical business. It is necessary to take into account many aspects, including demand, profitability of procedures, qualifications of doctors, real technical characteristics of devices, especially location and specialization of the institution.
The most optimal in many areas of cosmetology and related fields is the use of a microneedle fractional RF apparatus Scarlet (VIOL, South Korea).
The Scarlet device is considered a generally accepted international standard and occupies a leading position in the ranking of demand among fractional invasive techniques.
The absence of such a highly effective procedure in a cosmetology clinic can cause bewilderment among customers and negatively affect the reputation of the institution.
Therefore, the feasibility of investing in a Scarlet microneedle fractional RF device does not raise questions. Continue reading
Marketers diligently calculate and verify the ideal figure and parameters, who she is this ideal cosmetologist patient. She is skiing at Chamonix (Chamonix), she is from 18 to 45, likes to watch the series “White Collars”, or maybe she is a lawyer? No, wait, she’s 23 and she’s an installer, avoids gluten and wears eco-fur.
A whole successful generation of girls has grown up and a real marketing hunt has been announced for Continue reading
Every year, the number of overweight and obese people is constantly increasing around the world, and the “obesity epidemic”, according to WHO experts, is becoming an increasingly acute medical and social problem that threatens not only the health of society as a whole, but also the economy of different countries .
In Russia, the problem of combating overweight is no less acute than in the whole world. According to Russian researchers, the prevalence of overweight among the adult population of Russia in recent years has been 60% for men and 59.2% for women. Moreover, the frequency of obesity in adults is 21.9 and 29.7% among the male and female population, respectively.
Due to the prevalence of obesity among the population, interest in various body shaping methods is currently increasing. An increase in body weight of 20% or more from standard values and obvious deposits of adipose tissue lead to a violation of the aesthetic perception of the human body. This limits the physical activity of patients, adversely affects the quality of life, and in some cases leads to the loss of professional fitness. Many women by the time of puberty Continue reading